Artwork and Images of the C.P.R.

The Canadian Pacific Railway made extensive use of the large-format colour poster in its advertising efforts. First to draw passengers to the railway and C.P.R. hotels, then later to promote its world cruises, tours of Canada, and luxurious trains and airplanes, the C.P.R. used bold design and slogans in its promotional material. Artists were recruited from among Canada’s most celebrated painters and graphic designers and included artists such as A. Y. Jackson, Norman Fraser, Alfred Crocker Leighton, Roger Couillard, Kenneth Shoesmith, and Peter Ewart.

Earlier posters promoting the C.P.R. and Canadian settlement primarily used lettering, with large slogans and lots of information onto one poster. Many later posters bore iconic images of trains and ships, sometimes even lacking text or only bearing the words “Canadian Pacific.” These posters show the prevailing graphic styles over nine decades of advertising.

The Chung Collection includes more than 200 lithoprint and silkscreen posters, as well as other C.P.R. artwork and supplemental material, including books such as Posters of the Canadian Pacific by Marc Choko and David Jones.

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